US2276 - Digital Marketing Analyst- Norfolk, VA - Hybrid
Full-time 11 hours ago Full Job Description We invite you to explore a future with us at PRA Group, a diverse and growing company that has a tangible impact on the global economy.
Position
Summary:
In this hybrid role, you will support the setup of US & Global digital tracking as well as reporting and optimization through analytics platforms.
This is an exciting opportunity to join a growing US & Global digital team who are focused on driving digital forward, and consistently developing their knowledge and bringing the latest techniques to the market.
Data and Analytics are at the core of PRA Group, and this role will be responsible for proactive analysis of the digital journey and improvement of digital products and driving ROI.
The role will cover all territories and B2C websites across PRA Group.
Professional Experience/
Qualifications:
Have a strong understanding of the customer journey through the website interactions and digital marketing streams such as email, SMS, display ads, Paid Search, and SEO.
3
years of experience working in a Digital Data Analyst role with advance knowledge in tracking and tagging for marketing and measurement 80% duties require high proficiency in Google Analytics (GA4) Google Tag Manager, Data Studio, Google AdWords, Microsoft Advertising Platform, DoubleClick Campaign Manager, and optimization platforms 20% duties require proficient digital marketing knowledge Comfortable with Html.
JavaScript, CSS manipulation Highly proficient in Microsoft Excel Power BI knowledge a plus Strong project management and prioritization skills Data driven Skills in quantitative and qualitative analysis as well as written and verbal communication Strong communication and problem-solving skills Ability to learn quickly and to deliver in highly regulatory environment Extremely organized and detail-oriented Bachelor's degree in marketing or related field, or an equivalent combination of formal education, on-the-job training, and/or work experience
Job Description:
Set up of Data layer on websites working with development team to implement Set up of tags and tracking in Tag manager to support Google analytics and other analytics tools such as heatmapping, A/B testing tools and intelligence tools Set up and ongoing management and Analysis for customer journeys and conversion in Google Analytics, measuring performance against goals, set up of funnels and reporting performance Working with the digital and marketing teams to analyze campaign performance and support A/B and M/V testing Using tools like Data Studio to present data insights in such a way that these can be used for business and product decision making, providing data informed recommendations Enhance reporting and performance measurement, conducting detailed analysis when required Set up of Tag manager and cookie compliance tools to control and manage cookie delivery on our B2C websites to ensure compliance and regulatory standards are met Collection of Digital data in a GDPR compliant way Support GA4 Migration At PRA Group, we're committed to helping our employees reach their highest potential by offering competitive salaries with bonus structure, proprietary training programs, tuition reimbursement programs, comprehensive healthcare, health, dental and vision benefits, maternal and paternal leave, holiday pay and PTO, an employee assistance program, and valuable opportunities to establish a long career within our organization.
All qualified applicants will receive consideration for employment regardless of age, race, color, sex, gender, religion, national origin, physical or mental disability, citizenship, or any other classes recognized by state or local law or any other characteristic protected under applicable federal, state or local law.
We are a drug free workplace.
Job Type:
Full-time At PRA Group, we're committed to helping our employees reach their highest potential by offering competitive salaries with bonus structure, proprietary training programs, tuition reimbursement programs, comprehensive healthcare, health, dental and vision benefits, maternal and paternal leave, holiday pay and PTO, an employee assistance program, and valuable opportunities to establish a long career within our organization.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Position
Summary:
In this hybrid role, you will support the setup of US & Global digital tracking as well as reporting and optimization through analytics platforms.
This is an exciting opportunity to join a growing US & Global digital team who are focused on driving digital forward, and consistently developing their knowledge and bringing the latest techniques to the market.
Data and Analytics are at the core of PRA Group, and this role will be responsible for proactive analysis of the digital journey and improvement of digital products and driving ROI.
The role will cover all territories and B2C websites across PRA Group.
Professional Experience/
Qualifications:
Have a strong understanding of the customer journey through the website interactions and digital marketing streams such as email, SMS, display ads, Paid Search, and SEO.
3
years of experience working in a Digital Data Analyst role with advance knowledge in tracking and tagging for marketing and measurement 80% duties require high proficiency in Google Analytics (GA4) Google Tag Manager, Data Studio, Google AdWords, Microsoft Advertising Platform, DoubleClick Campaign Manager, and optimization platforms 20% duties require proficient digital marketing knowledge Comfortable with Html.
JavaScript, CSS manipulation Highly proficient in Microsoft Excel Power BI knowledge a plus Strong project management and prioritization skills Data driven Skills in quantitative and qualitative analysis as well as written and verbal communication Strong communication and problem-solving skills Ability to learn quickly and to deliver in highly regulatory environment Extremely organized and detail-oriented Bachelor's degree in marketing or related field, or an equivalent combination of formal education, on-the-job training, and/or work experience
Job Description:
Set up of Data layer on websites working with development team to implement Set up of tags and tracking in Tag manager to support Google analytics and other analytics tools such as heatmapping, A/B testing tools and intelligence tools Set up and ongoing management and Analysis for customer journeys and conversion in Google Analytics, measuring performance against goals, set up of funnels and reporting performance Working with the digital and marketing teams to analyze campaign performance and support A/B and M/V testing Using tools like Data Studio to present data insights in such a way that these can be used for business and product decision making, providing data informed recommendations Enhance reporting and performance measurement, conducting detailed analysis when required Set up of Tag manager and cookie compliance tools to control and manage cookie delivery on our B2C websites to ensure compliance and regulatory standards are met Collection of Digital data in a GDPR compliant way Support GA4 Migration At PRA Group, we're committed to helping our employees reach their highest potential by offering competitive salaries with bonus structure, proprietary training programs, tuition reimbursement programs, comprehensive healthcare, health, dental and vision benefits, maternal and paternal leave, holiday pay and PTO, an employee assistance program, and valuable opportunities to establish a long career within our organization.
All qualified applicants will receive consideration for employment regardless of age, race, color, sex, gender, religion, national origin, physical or mental disability, citizenship, or any other classes recognized by state or local law or any other characteristic protected under applicable federal, state or local law.
We are a drug free workplace.
Job Type:
Full-time At PRA Group, we're committed to helping our employees reach their highest potential by offering competitive salaries with bonus structure, proprietary training programs, tuition reimbursement programs, comprehensive healthcare, health, dental and vision benefits, maternal and paternal leave, holiday pay and PTO, an employee assistance program, and valuable opportunities to establish a long career within our organization.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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